Friday 6th July 2007, Sony Corporation President Ryoji Chubachi announces there are “no immediate plans” for a PS3 price drop.
Monday 9th July 2007, SCEA drop price of PS3 by $100 with immediate effect.
What is there is to say, other than to rub in the knowledge that the PS3 costs £200 in North America, and £425 in the UK?
Par example (deux):
EA CEO John Riccitiello slagging off the industry:
“For the most part, the industry has been rinse-and-repeat. There’s been lots of product that looked like last year’s product, that looked a lot like the year before.”
That’s EA. As in Electronic Arts. Words fail us, because they’ve all been said.
What’s next? The PR departments of the world unite and announce games aren’t selling well because they can’t do their fucking jobs properly? Future Publishing announces the credibility of games journalism is being damaged by the magazine industry reviewing unfinished games? Microsoft announces the Xbox 360 has an inherent design flaw after 18 months of denying it?
It’s actually happened – we’ve become obsolete. There’s nothing for us to do but just sit back here and let the games industry take the piss out of itself until it implodes.
EDIT: We’re so fucking incompetent, we can’t even tell the difference between the “save” and “publish” buttons. Sorry. We’re officially out of date as well as obsolete.