Sony: Edgy & Fresh, Or Cunts?

A few posts ago, we weighed into the flash in the pan debate about Sony’s idiotic God Of War 2 press event and mentioned this:

“We remember a friend who had been into hospital and had a head x-ray about 10 years ago. A week or two later, a mailing marked “urgent” arrived, and in it were plastic reproductions of head x-rays with a letter worded as though he had a serious illness. He realised as he read further down the letter that it was some bullshit Sony “game brain” crap, but not until he’d almost had a nervous breakdown at the thought of being notified to see his doctor urgently after having a head x-ray. Complaining to Sony, they just sent back a letter saying how they were being “fresh”. No Sony – you were being fucking arseholes.”


Courtesy of an Anonymous Knight, we can bring you a fully illustrated account of Sony’s idiocy.

Imagine you’ve just had your head x-rayed. A week later, this envelope arrives:

Inside is this image, printed on the same transparent plastic material x-rays are printed on:

And with it is this letter (address and name removed):

"Matter of urgency... progressive condition... marked deterioration... potentially serious... please make an immediate appointment with your local consultant". It only took a minute or so for our Anonymous Knight to realise that it was Sony advertising, but in the minute leading up to his realisation, he thought he was being told that he had something seriously wrong in his head. Yes, doctors tend to call you in to tell you bad news, but in the heat of the moment and with the NHS being how they are, anything’s possible.

When he wrote to Sony to complain how this had scared the pulsating shit out of him, they wrote back telling him that he was overreacting to their “edgy” and “fresh” marketing. Presumably in the sense of them existing on the “edge of humanity”, and being “fresh out of ideas that won’t make us come across as complete cunts”. And it was for fucking Medievil, of all things.

Needless to say, being privileged enough to be on the receiving end of Sony’s “edgy” and “fresh” advertising made him feel much better about thinking he was dying. Well done, Sony. Be proud.